Join the Digital Transformation of Arctic Tourism
When
Mon, Nov 3 at 9:00am – Fri, Nov 7 at 11:00am CET (5 days)
Link
AETC TECH WEEK is your opportunity to learn directly from Nordic and European experts who understand the realities of Arctic destinations.
All sessions are held online via Microsoft Teams, free of charge, and open to all tourism and travel professionals.
👉 Register now to reserve your spot
and take the next step in strengthening your digital capabilities.
You can participate in all webinars or choose individual sessions — and we encourage you to share this invitation with your colleagues and partners.
Let’s make Arctic tourism smarter, safer, and more competitive — together.
The AETC Project invites you to join an exciting week of free online webinars dedicated to the most relevant digital and technological topics shaping the future of Arctic tourism.
Across eight expert-led sessions, you’ll gain practical skills and insights to strengthen your business — from cybersecurity and AI ethics to search optimization, data protection, and authentic storytelling in the era of AI.
Whether you’re a tourism entrepreneur, destination manager, or marketing professional, AETC TECH WEEK offers concrete tools, best practices, and live demonstrations to help you navigate today’s fast-evolving digital landscape.
Participation is free of charge, but registration is required (Teams link will be provided after sign-up). You’re welcome to join all sessions or pick the ones most relevant to you — and feel free to share this invitation with your network.
🗓 Program Overview
MONDAY, 3 NOVEMBER 2025
1️⃣ 09:00–10:00 (SE/NO) | 10:00–11:00 (FI)
Making Sense of Cyber Security in Tourism
Speaker: Nicole Pagels, Nordic Tourism Collective
Explore the essentials of digital security for tourism professionals. This session demystifies cybersecurity threats and provides practical guidance for managers, business owners, and team leaders to safeguard customer data, systems, and brand reputation.
Key Takeaways: Understand the main cyber risks in tourism, how to prevent breaches, and what proactive steps your business can take today.
2️⃣ 13:00–15:00 (SE/NO) | 14:00–16:00 (FI)
Responsible Usage of Generative AI
Speaker: Ville Niemijärvi, FlowHouse
A hands-on, two-hour session exploring how to use AI responsibly in tourism. Learn ethical frameworks, EU regulations, and practical AI applications in marketing, customer interaction, and internal processes.
Highlights:
Ethical principles and the EU AI Act explained
Live AI demos for content creation and customer service
“AI Playbook” workshop for building your organization’s own AI policy
Deliverables: Responsible AI checklist, AI Playbook template, curated resource list.
TUESDAY, 4 NOVEMBER 2025
3️⃣ 09:00–11:00 (SE/NO) | 10:00–12:00 (FI)
Cyber Security Workshop
Speaker: Nicole Pagels, Nordic Tourism Collective
An interactive continuation of Monday’s session — apply what you’ve learned in real-life scenarios. Develop your company’s own cybersecurity action plan through guided exercises and group discussions.
Target Audience: Company owners, managers, and department heads looking to make their organizations more resilient to digital threats.
4️⃣ 13:00–15:00 (SE/NO) | 14:00–16:00 (FI)
SEO in the AI Era: What Has Changed and What Tourism Businesses Must Consider
Speaker: David Larsson, Trickle
Discover how AI is reshaping search and what that means for tourism websites. Learn to build content structures that AI systems can understand — and ensure your business remains visible online.
Highlights:
AI-driven search explained (Google SGE, Bing Copilot)
Building AI-friendly websites and data structures
Case study: Røros Hotels
Deliverable: SEO & AI Optimization Checklist for tourism websites.
WEDNESDAY, 5 NOVEMBER 2025
5️⃣ 13:00–15:00 (SE/NO) | 14:00–16:00 (FI)
Data Handling and GDPR Compliance in the Age of AI
Speaker: Kristoffer Semelenge, TRY
A focused session on data privacy and compliance for AI-powered tourism operations. Learn what customer data can be safely used in AI tools, how to document processing, and how to identify high-risk AI systems.
Highlights:
GDPR essentials for AI tools and personalization
Self-assessment exercise for current AI practices
Practical examples from the tourism sector.
THURSDAY, 6 NOVEMBER 2025
6️⃣ 09:00–11:00 (SE/NO) | 10:00–12:00 (FI)
AI for Arctic Tourism: Smarter Tools for Small Businesses
Speaker: Ville Niemijärvi, FlowHouse
A deep-dive workshop into practical generative AI tools for marketing, translation, content creation, and strategic planning.
Highlights:
Hands-on demos of AI applications for tourism SMEs
How to build your own AI chatbot or virtual travel guide
Using AI for customer segmentation and strategy
Deliverables: AI Tools Starter Kit, evaluation checklist, and prompt pack for tourism use cases.
7️⃣ 13:00–14:30 (SE/NO) | 14:00–15:30 (FI)
AI in Arctic Tourism & the Law: What’s Allowed, What’s Changing, What You Must Know
Speaker: Ville Niemijärvi, FlowHouse
Understand the EU AI Act, GDPR, and legal responsibilities when using AI in tourism.
Highlights:
Key provisions of the EU AI Act
Risk categories and transparency requirements
Interactive compliance scenarios
Deliverables: Compliance checklist, DPIA template, and legal resource pack for SMEs.
FRIDAY, 7 NOVEMBER 2025
8️⃣ 09:00–10:30 (SE/NO) | 10:00–11:30 (FI)
“How Do You Caption This?” — Authentic Content Creation in the Era of AI
Speaker: Ville Niemijärvi, FlowHouse
Explore how AI can enhance, not replace, authentic storytelling. Learn to balance automation with originality and cultural integrity.
Highlights:
Why authenticity is a competitive advantage in Arctic tourism
Google’s EEAT framework and how to align with it
Interactive exercise comparing AI vs. human content
Deliverables: Authentic Content Checklist, prompt pack, and EEAT resource guide.
Arctic Europe Tourism Cluster -project financiers:
